Which need makes Kyushu flavor worth $42?

Every page presents the same three 60 ml bottles at the same price. Only the reason to care changes: broad discovery, plant-based umami, or vegan and gluten-free development.

Kyushu Discovery

Three finishes. One Kyushu tasting.

Control: test whether regional flavor and discovery create enough purchase intent on their own.Open positioning page ↗

Plant-Based Umami

Plant-based dishes deserve deeper flavor.

Test whether a vegan formulation target gives everyday plant-based cooking a sharper reason to care.Open positioning page ↗

Vegan + Gluten-Free

Japanese depth. Designed without wheat.

Test whether a concrete dietary need outperforms broad discovery despite stricter production requirements.Open positioning page ↗

HOW TO USE THESE

Keep the offer fixed. Change only the need.

01Keep price, volume, CTA and traffic rules identical.
02Match each positioning page with its own food image.
03Compare price-informed intent before email signup.